The last couple of months I’ve been getting to know a lot of new people for my new work as Go-to-market manager. But I’ve also been busy re-introducing myself to a lot a people I already knew. In both cases these meeting have been very interesting and it’s been a introduction of myself as well.

The work that I’ve been doing the last couple of years was very related to the work I’m doing now but in another context and other working atmosphere. So I had some explaining to do. In the next couple of weeks I will introduce you to some of my partners so you can get to know them better.

This week we will focus on Jacobs en Kars design strategy. These guys have been helping me with my positioning process and it’s been very helpful. Kars and Jacobs both have been working in the international design world. Jacobs additionally studied philosophy to give this little bit of extra in discussions. Their focus is in the design industry for positioning and branding of innovative enterprises. Jacobs & Kars operate from the national innovation center Eindhoven, in a context which gives priority to sustainable renewal and innovation.